The future of Progressive Web Apps (PWA) in 2025 and beyond

In 2025, many tech-savvy decision-makers in Geneva and beyond are asking whether Progressive Web Apps (PWA) still belong in their digital projects. These web applications, sitting between a website and a mobile app, generated a lot of excitement in recent years. Are they outdated, or still evolving? Here is where things stand.

Are PWAs still relevant in 2025?

Initial PWA enthusiasm leveled off from its peak around 2022. That does not mean the technology is obsolete. On the contrary, it has stabilized and established itself as a mature standard of the modern web. PWAs offer fast load times, offline functionality, and a near-native experience. They let users install a website like an app without going through any store.

The major players have not walked away from them. Google actively supports PWAs, and Microsoft has converted services like Outlook.com to PWA. Leading brands have seen concrete results: Flipkart's conversion rate jumped 70% after adopting a PWA, and Twitter Lite cut its bounce rate by 20% while increasing engagement.

Who should use a PWA, and when?

• Cross-platform coverage from day one. A PWA runs on mobile, tablet, and desktop through the browser, without separate native development for each OS.
• Frequent updates. Changes are deployed in real time, without going through the App Store or Play Store for each release.
• Simple or standard use cases. For an e-commerce site, a blog, a media outlet, or an internal dashboard, a PWA delivers a smooth and engaging experience at lower cost (push notifications, offline mode, home screen shortcut).

That said, a native app retains the advantage for advanced features that rely heavily on device hardware (intensive image processing, augmented reality, 3D games).

A technology that keeps evolving and gaining support

Limited iOS support was a long-standing obstacle. Good news: since iOS 16.4, PWAs can send push notifications on iPhone and iPad. On Android and desktop, Chromium browsers offer a one-click Install button, and it is even possible to publish a PWA to the Google Play Store through Trusted Web Activities (TWA). The ecosystem keeps improving, narrowing the gap with native apps.

Conclusion: still a strategic choice in 2025

Are PWAs still relevant? Yes, clearly. They have earned their place among proven solutions, integrated into the digital strategies of many organizations. By choosing your battles wisely (PWA for the right projects, native when needed), you get the best of both worlds.